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Targeting and Selections
Finding the right prospects to market to is an ongoing headache for all marketing professionals.
With many media options now available advertisers have learnt that they
can lose their prospects almost as quickly as they find them.
Lifestyles Online Ireland has developed its own geo-demographic filtering
process that enables the right target group to view our clients messages.
For example, why pay to talk to 25 year old males when you know your key audience is comprised of Female parents aged 45+?
Once users are pre-qualified their opt-in permission can be sought for marketing and conversion.
Our consumer data can be selected using hundreds of unique combinations.
The science of targeting your audience should be based on both
demographic and lifestyle responses. Once an individual highlights
themselves as a live prospect the marketing communication should be
immediate and tailored directly and personally to the individual.
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