Insurance Sector
DataXcel Case Study
First Quote Insurance
DataXcel Case Study
First Quote Insurance
The Objectives
- Use car insurance renewal data gathered via DataXcel to generate new customers for FirstQuote.ie.
- Communicate offer to consumers during the month supplied as their insurance renewal date.
The Process
- Deploy 3-4 emails to consumers over the 30 day period prior to their car insurance renewal date.
- Only send each additional email to consumers who have not already responded via the previous email.
- Each new email to have a slightly different message/call-to-action than the previous-eg:"Only 3 days left to avail of this offer"
Email Creative 1
Subject line: Save Money On Your Motor Insurance With FirstQuote.ie
Email Creative 1
Subject line: Only 3 Days Left To Save Money On Your Motor Insurance
Results
- Open rate: 47.4%
- Click-thru rate: 11.8%
- Response rate from opening: 24.9%
