Currently over 151,000 active email addresses with approximately 6,000 new Irish email addresses added every month. All data is 0-12 months recency, selectable by key demographics such as age, income, gender, no. of kids etc and achieves consistently high performing open/read and CTR rates for third party promotions.
Data is collected from our proprietary network of websites in Ireland and validated using technology that ensures the account is live and responsive.
Location
Dublin
53,228
35.3%
Rest of Leinster
39,411
26.1%
Munster
35,712
23.7%
Connaught
13,968
9.3%
Ulster
8,683
5.8%
Age
18-25
17,441
11.6%
26-30
20,008
13.3%
31-35
23,707
15.7%
36-45
38,128
25.3%
46-55
25,594
17.0%
56+
25,746
17.1%
Income
€5000 - €19,999
22,575
15.0%
€20,000 - €29,999
20,008
13.3%
€30,000 - €39,999
16,459
10.9%
€40,000 - €54,999
17,743
11.8%
€55,000 +
23,481
15.6%
Unknown
50,660
33.6%
Gender
Male
45,829
30.3%
Female
105,096
69.6%
Number of Children
None
75,425
50.0%
1
25,066
16.6%
2
27,256
18.1%
3
14,194
9.4%
4+
8,985
6.0%
Residential Status
Owned Outright
25,519
16.9%
Mortgage
50,887
33.7%
Rent (Private)
27,558
18.3%
Rent (Council)
9,287
6.2%
Living with Parents
15,780
10.5%
Other
21,140
14.0%
Costs
